
Turn Program Data Into
Meaningful Messaging
Creating impact, but struggling to message that effectively to funders and the public?
I can help you reach the right people with the right message, and move your mission forward.
Evaluation & Reporting
Grant Writing
Strategic Planning
Program Development
Partnering with Nonprofit, Education, & Leading Organizations
especially in STEM, Public Health, and Cradle-to-Career Initiatives
As a former higher education senior leader for 15+ years, I offer Meaningful Messaging consulting on evaluation and reporting, grant writing, strategic planning, and program development.
Leverage Your Existing Efforts
Make Sense of Your Data
Reach the Right People With the Right MessageMessage
What is the impact?

"Ashima stepped in during a critical time at our institution. We were facing challenges with leadership turnover, faculty disengagement, and possible accreditation sanctions. At the beginning of our relationship, Ashima spent the necessary time learning about our unique culture as a tribal college. Then she helped us completely overhaul our assessment processes to align with current industry trends and reflect traditional knowledge. As a consultant well-versed in assessment and accreditation - as well as the challenges faced by minority-serving institutions - Ashima was the right fit for us, at the right time."
Alysa L. PhD
Provost, Diné College

“I am grateful to Ashima for offering a safe space so I could share the challenges of embedding equality, diversity and inclusion principles in my workplace and through my role in the Higher Education sector in the U.K.”
Deeptima M. PhD
Senior Research Manager, Brighton and Sussex Medical School

"Ashima helped us shift from compliance-driven assessment to meaningful evaluation that supports student learning and growth. Her cultural awareness ensured our tools and interpretations reflected and respected the diversity of our students, faculty and staff."
Mikayla L. MA
Director of Assessment and Curriculum, Diné College

"I learn something new from you every time we meet!"
Ivie B.
Program Manager, Crossroads Community Food Network

"You rock, are precise, and insightful. You have no idea how much I appreciate working with you!"
Moira G.
Managing Consultant and Worker Owner, The Improve Group
Your Expert Guide
Meet Ashima
I’m Ashima Singh, PhD, and I've spent 15+ years helping organizations make sense of their strategy, data, and impact.
As a former senior evaluation leader in higher education, I’ve built organization-wide measurement systems, advised leadership teams, and worked across nonprofits, higher education, and public-sector initiatives. I’ve also helped organizations do the tricky work of translating complex information into practical priorities, clear reporting, and stronger decision-making
I now bring that experience directly to mission-driven leaders. My Meaningful Messaging approach helps you leverage the good work you’re already doing, make sense of your data, and communicate your impact more clearly.
You’re doing great work. Let’s make sure your funders and public can see it.

Learn More About Me
As a first-generation, bilingual, and bicultural immigrant woman of color who was both a student and an administrator in higher education, I researched, experienced, and witnessed the opportunities and hurdles that people on the margins experienced as either ladders to success or stumbling blocks. I bring that understanding, wide range of experiences, a keen sense of fairness, a trauma-informed ethic, and an insatiable sense of curiosity to my work.
I have helped Minority-Serving, Faith-Based, and large research-intensive multi-campus institutions of higher education and other funded projects leverage the power of data to self-reflect on their systems and policies, tell their stories, and make data-informed decisions that prioritize the dignity of their communities
American Evaluation Association
Washington Evaluators
Baltimore Area Evaluators
Association for Women in Psychology
Maryland Nonprofits
I combine deep experience and professional knowledge with passion to ensure that you receive clear, practical, and effective solutions for your evaluation, research, and writing needs. I help tell your organizational story authentically.
- Tailored evaluation, research, and writing solutions
- Experienced and knowledgeable problem solving
- Commitment to clear communication
I provide end-to-end, wrap-around or just-in-time fractional services designed to provide meaningful data and effective, actionable solutions across a variety of evaluation, grant writing, and research needs. My services are tailored to address client needs with precision and dedication. I tailor the following (and more) services with my Meaningful Messaging approach.
- Evaluation or Accreditation Readiness Reviewing existing data and desired outcomes to determine the feasibility of meaningful evaluation or gaps for accreditation preparedness.
- Capacity Building & Training Coaching, teaching, logic models, theory of change, workshops, and building evaluation knowledge in your organization.
- Evaluation or Accreditation Using proven strategies to design and implement practical, sustainable, and effective measurement techniques that demonstrate organizational impact.
- Culturally Adaptive Tailoring services, delivery, and implementation to the organizational culture and/or culture(s) of the community members served.
- Surveys Customized surveys from start to finish that include designing, branding, administering, analyzing, and reporting findings in a manner that help you turn data into action.
- Interviews & Focus Groups Whether in-person or via an online meeting platform, interviews and focus groups conducted and findings analyzed to answer your unique organizational questions.
- Research Investigating, reviewing, and reporting specific research questions to inform your needs from program development to scalability.
- Grant Writing for federal, state, county, city, or foundation grants.
- Strategic Planning landscape analysis, facilitated sessions, data review, action planning, timeline mapping to strategically identify priorities.
- Evaluation Coaching If budgetary constraints prevent out-sourcing services, I coach you to do the job in-house.
- Minnesota P-20 Education Partnership
- National Science Foundation
- United States Department of Education
- United States Department of Agriculture
- Tribal college
- Historically Black Institution
- Highwire Improv, a non-profit based in Baltimore, MD
- The Community College Foundation, a non=profit based in Los Angeles, CA
- Faith-based college
- Large research-intensive, multi-campus universities
- Brighton and Sussex Medical School
Ready to turn your
data into the
right message?
To get started or learn more, set a free
time to talk with me
Ashima Singh Consulting
In Strategy & Evaluation, I am known for helping organizations across the nation turn data into meaningful messaging. I partner with executive leaders at nonprofit, education, and other leading organizations, especially in STEM, public health, and cradle-to-career initiatives. I help leverage existing efforts and make sense of your data, so you can reach the right people with the right message - and move your mission forward. Connect now to learn more.
